What Data Engineers Should Know About Real-Time Analytics

Online Personalization is powered by a real-time feature engineering platform that ingests, processes, and joins millions of events per minute. We present the architecture that manages the real-time feature engineering platform at Personalization. The platform provides a stateful session and customer context across browsers and devices. In addition, it feeds into a real-time inference platform that enables personalization models, including personalized recommender systems and predictive baskets.